You’ll make your website more visible with these tips
If you want to make your site more visible to your potential customers, increasing your site’s visibility is essential for the success of your online business.
In a recent post I wrote, I briefly described what visibility is and mentioned it as one of the most important factors to have a website focused on SEO. In this post I want to give you some tips to make your site more visible to potential customers who might be searching for your services or products.
But first, let me remind you what visibility is. Grab a coffee and relax (coffee and relax??)
What is Visibility in SEO?
Website Visibility is the process of getting your website found on the internet when your potential clients are searching for your related products and services. Therefore, it is very important to get your site ranked in the main search engines, most of all, Google.
Presence on the internet is no guarantee of visibility. You may have a website online however this doesn’t mean it’s visible. In fact, few websites are successful precisely because of this reason.
The degree of visibility of a website is measured by how many times it comes up in the search results pages of the engines such as Google (SERPs). Visibility is closely related to your keywords. The more keywords (related to the nature of your online business) you are able to optimise, the better.
This is paramount to become more visible to your online audience.
Let’s say your business is a life coaching business. There are thousands of keywords that might be related to your service and to “life coaching”, that you must, step by step, try to optimise so that your site will appear in Google’s results when people type those words, not your site’s name.
Don’t mistake, therefore, visibility with the fact that your site does appear in Google when you type your site’s name (domain name) in the box.
To sum up, one of the first things you need to do to make your site visible is the get your site ranked in the search engines. If you don’t head this way, you’ll probably end up disappearing in the immensity of the online world.
Further reading: What is SEO for beginners. In this post I also explain what keywords are a bit more in depth, as well as ranking, optimisation, etc.
Tips to increase your online visibility
And because I know that you don’t want that to happen (disappear), I’m going to give you a few tips that will help you increase your online visibility.
Tip 1. Identify your REAL main keywords and others
There are thousands of keywords that may be relevant to each type of online business. But within them, you will need to find which ones are the most relevant to what YOU offer, bearing in mind, and this is very important, your market niche.
(Since this website deals with website design for coaches, therapists and personal development professionals, I will focus my examples in these fields. However, if you are reading this and are not a coach, therapist, counsellor, trainer, etc., the examples may still be useful for you. Also, check out the post that talks about how to make a successful coaching online business which is also appropriate for any type of service online business).
In the coaching world the keywords vary greatly. It all depends on the type of coaching you practice, the type of clients you aim for, methodologies, etc.
What you want is to stand out and for this you first need that visibility.
Don’t use ONLY the same keywords your competitors are using. Don’t limit your keywords to the classic coaching, life coaching, retirement coaching, coaching for teens… etc. These are the keywords that EVERY coach uses. It’s ok to use them, but find keywords that fit what you do like a glove and use them more.
[For example, my main keyword is website design for coaches, psychologists… This is an already very “client-centred keyword” but I still have dozens of other even more specific keywords such as (just a few examples) success of a coaching online business, SEO for coaching businesses, visibility for coaches, etc., and many other possible variations and combinations].
So, protrude by using more client-centred and needs-centred keywords. That is, in addition to the type of coaching you practice, such as coaching with NLP, use words that target your audience and the need of that audience.
Coaching to improve your teams’ productivity, coaching for women who want a career change, parent and teens coaching, coaching and NLP for adolescents and young adults, improve performance at work with coaching, etc…
FIND the long-tail keywords that best suit what you do and solve your potential client’s problem or need.
Tip 2. Create a good website structure
A website structure is paramount to its visibility. We’re talking about the organisation, usability and user experience of your online business. If these three structure parameters are not optimal, your visibility is bound to suffer.
The organisation (architecture) of your website has almost everything to do with your navigation menu and the structure of your blog, with the categories and tags.
The usability and user experience refer to the degree of user-friendly organisation of your site. The user must be able (and wish) to continue surfing your website as well as always find what they’re looking for in a few seconds. Whether that is an answer, info, a contact form, or a feeling that you just might be the one who can help them resolve their problem.
Good, efficient menus include not so many pages. Typical pages (that must always be present) are
- Home page
- About page
- Contact page
- Blog page
You may name them in the classic way or change them. It doesn’t have much of an impact on the visibility of your site.
What does have an impact is the order of the pages.
The home page must be the first, landing page and the other three should be last.
Don’t place the About page second, ever. This suggests (unconsciously) that you are more important than the users need or problem.
Remember this: You are NOT the star of your coaching site. The star is your potential client.
Placed between your home page and the other three, you should add about three or four additional pages which are more keyword-specific to your site and services. My advice is that you should never create more than 6 of these pages for a coaching website (or therapy, psychology, or any services site for that matter).
These three or four pages must be named with three or four of your main keywords, which we should have previously identified, as in tip 1.
Categories of your blog must also be well organised. Don’t add categories as you go. Before starting to write in your blog, sit down and think of the main themes you wish and need to talk about. You may use subcategories too.
Tip 3. Use your identified keywords in your website pages
Now it’s time to use your main keywords, in your homepage (use the three, four, main keywords) and in the titles and copy of your inside pages. Use only one keyword for each of the remaining pages, which should be titled with that keyword. Then, use the same word in that page a few times.
In the beginning you will need to make those keywords “come out” as a conscious exercise which is preceded by the actual identification of your keywords. As time passes, you will find your own keywords will come out more and more naturally within the copy.
Tip 4. Quality content
Even if you need to use keywords on your pages, you must also strive to write quality content. This means that it must be relevant and keep the user interested. This will make the copy more attractive and encourage the readers to continue surfing your site. Also, always remain true to what you are allegedly trying to solve. Don’t try to cheat the users by “promising” something that will not be delivered.
The same goes for blogposts. When you write articles to be published on your blog, ensure that you are fulfilling a need of your potential customers and meeting their expectations.
Tip 5. Keep your site updated
You will achieve this by publishing regularly in your blog. If necessary, plan your publishing subjects and dates. I recommend at least one post per week.
Publishing regularly keeps the site alive and updated constantly and Google loves that.
Tip 6. Maintain your SEO strategy
Earlier, we talked about creating a good website structure and using your main keywords in the static pages. Now you must use other secondary keywords, many of them related to your main, in your posts. This way, Google will soon get what you´re all about.
Don’t stride from the main themes of your business and keep using your SEO “tricks” to optimise your posts.
Tip 7. Use keywords to name your images
If you upload images to your blogposts and pages, you must name them. Google can only “see” text. When you upload your images, you must give them the ‘alt’ name, which is text and tells Google what the image is about. Try to use keywords and related words to name them.
Tip 8. Think of the reader, not only Google
If you focus too much on SEO, the text may become tedious and uninteresting. Remember that, after all, you´re writing for your audience, who might become a potential client. Don’t stuff your texts with keywords and use some structure like the one you see in this article. If the reader sees big chunks of text, no titles, no lists, etc., they will soon get tired and leave.
Your aim is to keep the reader interested, to make them read the whole page or post, and to encourage them to DO SOMETHING afterwards.
Tip 9. Use calls to action
After all, what you want is for the reader or the potential client to DO SOMETHING. It might be to continue reading, to share the post in social media, to leave a comment, or the best option: to contact you to request further information (that the potential customer contacts you voluntarily is a big step in the process of making a sale).
Use only one call to action in any case. Don’t overwhelm the reader with too many calls to action or they will not take any action at all.
Tip 10. Use attractive titles for your blogposts
You can transform a dull keyword title into an interesting one.
Imagine that the keyword you’ve chosen for your post is to get over (or overcome, etc.) a breakup. You can add a few words to make the title more attractive for your audience and potential customers: 17 tips on how to survive after a breakup, for example (remember that Google knows synonyms).
Tip 11. Write extensive, informative posts
Your posts should always be over 800 words long.
However, be sure that you don’t write just to reach that limit, but to inform (entertain, teach, educate) your potential clients.
It’s also important that you structure well all your posts. For this, use the title tags H2, H3, H4, etc., and assign the right categories.
Tip 12. Use social media
Social media is a great tool for the visibility of your site, online business, posts and services.
Whenever you write a new post, share it on your Facebook, Twitter, LinkedIn, etc., accounts. This is a great way to bring attention to your website.
However, be aware that you must be really good at using social media to be able to get real customers this way. Don’t have great expectations in this respect, we’re talking about visibility here, not sales.
Tip 13. Obtain backlinks
As I explained in a recent post, backlinks are incoming links to your site. Google has backlinks into account when giving your site more or less visibility in the SERPs (search engine results pages). But not all backlinks are good backlinks. See the post to find out more about this.
When a better ranked website points to yours with a backlink, this is telling Google that your site is worth a look. The more good backlinks, the better for your visibility and ranking.
There are two main ways to get backlinks. You may obtain a backlink naturally (someone finds your post and places a link to it in theirs) or writing guest posts for other sites. In those posts you write as a guest, you will place one or two backlinks to your website. More on the post above.
Become more visible, get to work NOW
As you can see, there are many ways to make your site more visible. If you apply all of these tips correctly, you will improve your website’s visibility A LOT. Remember that being visible is the first step to getting customers through the door.
If you have any questions that cannot be solved by reading posts in the links, do not hesitate to contact me or leave a comment below. I’ll be happy to help.